xAI’s Grok Imagine, the company’s latest multimodal AI tool, is now available globally at no cost. Elon Musk, founder of xAI, confirmed that the advanced AI-powered image and video generator will be free for a limited time. This update means that all users—whether subscribed or not—can now access its features without paying.
The tool, first introduced earlier this month, combines text-to-image and image-to-video generation, making it one of the fastest AI video creators currently available.
Grok Imagine Now Accessible to All Users
Initially launched as a premium feature, Grok Imagine was limited to SuperGrok and Premium+ X subscribers through the iOS app. It later rolled out to Android, and now, the AI platform has been opened to all users worldwide for free.
With Grok Imagine, users can:
- Upload an image to animate.
- Create AI-generated images and convert them into short videos.
- Generate up to 15-second-long clips with native audio.
This expansion marks a big step for xAI, as it allows millions of people to test and experience advanced video-generation technology without a subscription.
Also Read: ChatGPT’s Smartest Model Is Now Free – How AI Users Can Take Full Advantage
Concerns Around Grok Imagine’s “Spicy” Mode
One of the more controversial features of Grok Imagine is its “Spicy” mode, which enables users to generate explicit content. Since its launch, several users have shared mature-themed videos online, raising concerns about misuse.
Currently, it appears that the free version does not include the generation modes—Custom, Normal, Fun, and Spicy—which were initially part of the premium rollout. This restriction likely helps reduce the risks tied to inappropriate content generation.
Deepfake and Safety Challenges
Beyond NSFW risks, another major concern is deepfake creation. During testing, Grok Imagine was able to produce realistic images and videos of public figures and celebrities with minimal effort. While accuracy was higher for international celebrities, it also worked reasonably well for Indian personalities.
This capability has raised questions about ethical use and misinformation risks, as most leading AI platforms—including Google’s Veo 3, OpenAI’s Sora, Runway, and Pika—strictly prohibit prompts involving real-life individuals.
Additionally, Grok can animate uploaded photos. In one test, an image of a Gadgets360 staff member was turned into a video within seconds. However, unlike the paid version, the free offering currently does not support adding prompts when animating videos.
Also Read: Former Google Executive Warns: AI Could Wipe Out Middle Class Within 15 Years
How to Use Grok Imagine (Step-by-Step Guide)
If you want to try Grok Imagine, here’s a quick guide:
- Download the Grok app on iOS or Android.
- If already installed, update the app to the latest version.
- Open the app and tap on the “Imagine” tab (top-right corner).
- At the bottom, you’ll see a text box for entering prompts.
- To upload an image, tap the image icon on the left side of the text box.
- Enter your prompt to generate AI images.
- Select one of the generated results and tap “Make Video” to animate it.
That’s it! Within seconds, you’ll have an AI-generated video ready to share.
Final Thoughts
By making Grok Imagine free for everyone, Elon Musk’s xAI has significantly expanded access to AI-driven creativity. While the tool is impressive for generating images and short videos, it also brings serious safety and ethical concerns, particularly around deepfakes and explicit content.
For now, users can explore the platform’s core features without cost, but restrictions on certain generation modes show that content safety remains a top priority.
Whether you’re testing AI for fun, content creation, or research, Grok Imagine offers a glimpse into the future of multimodal AI tools.
FAQs
Q1. What is Grok Imagine?
Grok Imagine is xAI’s multimodal artificial intelligence tool that can generate images from text prompts and convert them into short AI-powered videos.
Q2. Is Grok Imagine free for everyone?
Yes, Elon Musk announced that Grok Imagine is free for all users worldwide for a limited time, even without a paid subscription.
Q3. Can Grok Imagine create videos from images?
Yes, Grok Imagine allows you to upload an image and animate it into a video of up to 15 seconds with audio.
Q4. Is it safe to use Grok Imagine?
While Grok Imagine is powerful, there are concerns about misuse, especially in generating deepfakes and explicit content. xAI has limited some features in the free version to reduce risks.
Q5. How do I access Grok Imagine?
You can access Grok Imagine through the Grok app on iOS or Android by updating to the latest version and tapping the “Imagine” tab.
Priyanshu Raj, I have worked in social media and content writing for many years. I have also worked in WordPress website development. I am very interested in technology, especially smartphones and AI, so I created this website.
